Statistics and population in Nueva Andalucia
The Nueva Andalucia as district with an area of 8.7 km2 is well known for the luxurious villas, several golf courses and nightlife at places light Mosh and Mogli. It was built by the same architect as for Puerto Banús – the luxury harbour just south from Nueva Andalucia, in the late 1960s. His name was José Banús. In this residential living area you can find a large number of foreigners and families with children.
Per year 2020 the population of Nueva Andalucia in Marbella was 18,652 people. This amounts to about 12.63 % of the total population in Marbella which during 2020 was 147,633 people. The population of the whole municipality of Marbella in 2022 was 150.725 – an increase of 1.87 % from the year before (147,958 people as of 2021). During the tourist season in the summer the population increases by at least 30% per recent studies.
This is also the most popular area for Scandinavians to buy a winter house, permanent home or their apartment. The area is very popular among the Swedes as the houses often have an open floor plan, modern designs, Swedish schools, restaurants and not one, but two different Swedish grocery stores. The close proximity to the beach, outdoor life in the mountains and good quality hospitals is also appreciated by the Swedish community.
Statistics of foreigners and Swedish people
In the whole of Spain there was a registered population of 20 422 Swedish people living in the country as of year 2020. Where the most popular area among the Swedes is the Malaga region with 6 578 Swedish people. The next most popular area in Spain was Alicante with 3 855 Swedes. In the area of Marbella there is a population of 143 400 residents in year 2019.
The total number of registered foreigners in Malaga was 270 206 per year 2020, i.e. the Swedish people make up about 2.43% of all the foreigners in the region. However, according to recent statistics 13% of all properties sold in the Malaga region are bought by Swedes. The registered population of the whole of Nueva Andalucia is 19 790 people. The estimate with the above statistics applied, would mean that in Nueva Andalucia there are more than 2500 Swedes. Not all of them are living in the area permanently.
The population in Malaga is 1,661,785. In Q2 2021 there were 9 686 property sales in the region, which corresponds to an annual increase of 157.67%. In the period of april-june 2021 32.62% of all transactions were from foreign buyers. The market activity however in the Malaga province is about 16% below the peak levels in year 2007.
At the time of writing this article (October 2021) there are close to 20 000 properties for sale in Marbella, and about 800 properties for sale in Nueva Andalucia. The total number of properties for sale in the whole of Malaga region at the same time is more than 100 000 properties. In Marbella 32.6% of the properties were bought by international buyers and the population of Marbella has grown by 12,837 (10%) since 2008.
Why is Nueva Andalucia a popular location for Swedes buying properties?
One explanation to the huge increase in buying properties in Spain, Marbella and especially Nueva Andalucia is that people in Sweden are getting richer and can thereby afford a second home. Sweden had the second biggest rise in Ultra High Net Worth (UHNW) individuals during 2020. These are individuals with a wealth of more than 30 million dollars. That was an increase of 11%.
Properties in Sweden are expensive in general and finding a second home in Marbella could be cheaper, and comes with a great number of days with sunshine in the Costa del Sol (300-320 days per year). Complete dry days has been measured to be 259 days in Marbella, Nueva Andalucía and San Pedro de Alcantara.
People in Sweden can work remotely to a larger extent, especially post Corona. This also means that they more and more often have the opportunity to continue working abroad, based anywhere, so why not in a sunny place like Marbella?
More and more big Swedish influensers have moved to Marbella or rented for a limited time. Promoting the Marbella life style to all their followers back in Sweden. This creates a huge interest in Costa del Sol and Marbella specifically, both among younger people and entrepreneurs seeing the lifestyle available.
* Statistics based on estate agent data, Kyero property reports, INE reports and the Joint Research Centre Data Catalogue by the European Commission.
Market commentary
Nueva Andalucía currently has 200 active listings, of which 199 are available and one under offer. Apartments dominate at 92 units, followed by 48 villas, 27 townhouses and 26 penthouses, with five commercial units and two plots making up the remainder. The mix is therefore barbell-shaped: a deep mid-market apartment segment averaging 111 m² and 2.4 bedrooms, and a thin but expensive villa segment averaging 451 m² and 4.5 bedrooms.
Pricing separates sharply by type. Villas average €3,766,708 (median €3,495,000) at 8,463 €/m²; penthouses average €1,392,538 but carry a median of only €950,000, a gap that signals a small number of very large asking prices rather than a uniformly premium segment. Apartments average €637,120 (median €575,000) at 5,767 €/m², and townhouses are the cheapest entry on a per-metre basis at 4,826 €/m².
Momentum across the monthly series is positive and broad-based. Comparing April 2024 with October 2026:
Turnover is fast and repricing is routine. Median days-on-market for active stock is 33 days (mean 30, p90 47). Reductions peaked at 216 in December 2025 and ran at 162 in September 2026, while delistings reached 519 and 436 in the same months — high churn alongside rising prices, which points to active price discovery rather than stagnation. Pools appear in 186 of 200 listings, gardens in 178 and parking in 162; only 27 listings publish an energy rating, mostly D–E.
The wider context supports demand. Marbella ended 2024 with 173,420 residents, 63,206 of them foreign, and 90% of net population growth in 2025 came from foreign residents — relevant to Nordic buyers, estimated at roughly 13% of Málaga province purchases. Tourism recorded 719,151 visitors and 2,584,174 overnight stays in 2024, and construction permits were valued at €315m for the year. Against Málaga's €3,842/m² second-hand benchmark (+13.8% year-on-year), Nueva Andalucía trades at a large premium — roughly double for villas. The provincial market is growing faster in percentage terms; Nueva Andalucía's case rests on scarcity of large plots and sustained international demand, not on catching a broad regional wave.
Generated 22 Oct 2026 using aggregated feed data and public Marbella statistics (INE, Junta de Andalucía, Ayuntamiento de Marbella, Sur in English).